Print pageStrategic lines
Growth and Transformation
During the 2025-2027 Strategic Plan, the Group will maintain the direction defined in the 2022-2024 Strategic Plan, but at an accelerated pace to prepare for the future. CaixaBank will move towards two major objectives to ensure sustained long-term profitability: on the one hand, consolidating our market leadership position, and on the other, accelerating transformation to prepare for a more digital and competitive environment. All this, with the commitment to always stay close to people for a more sustainable society, with a distinctive ESG positioning.
These are the lines of the Strategic Plan 2025-2027:
Growth acceleration
Accelerate growth in all business segments in both Spain and Portugal, leveraging our strengths and acting on the following levers:
- Focus on customer loyalty and engagement
- Strengthen our own digital ecosystems and solutions
- Develop products and services around sustainability
- Improve the value proposition for individuals and businesses
- Boost international growth
- Focus on growth and transformation for continued success in Portugal
Transformation and investment in the business
Accelerate transformation to support growth by building distinctive capabilities for the future:
- Further bolstering specialised and personalised attention through our unique distribution platform
- Modernisation and redesign of our digital channels to enhance customer experience, boost digital sales and build new capabilities
- Accelerating investment in technology to enhance our capabilities and service quality
- Driving excellence across the organization: fostering agility and simplification and maximizing the potential of existing talent
Distinctive ESG positioning
Close to people for a more sustainable society with the aim of:
- Advancing to a more sustainable economy
- Promote social and economic prosperity