la Caixa and Samsung announce the launch of Spain's first banking application for Smart TV

• The application is available for all Samsung Smart TV compatible devices and allows "la Caixa" customers to view accounts using their remote control.

"la Caixa" and Samsung Electronics Spain announce the launch of Spain's first banking application, compatible with Samsung televisions, Blu-ray players and Home Cinemas connected to the Internet, known as Smart TV devices.

The application will allow "la Caixa" customers that use such Samsung devices to access their accounts, check balances and view recent movements using their remote controls from their living rooms. The system operates with all the security guarantees of Línea Abierta.

The move sees "la Caixa" add a further operating channel to Línea Abierta, its online banking platform, which can currently be accessed via computers, mobile telephones and tablets.

The Samsung Smart TV platform is a value proposition founded on market-leading technology and innovation, which will provide access to high-quality content and services. The platform offers a new and innovative service to all Smart TV users, and joins Samsung's existing range of applications.

About "la Caixa"

This launch further consolidates "la Caixa" as a leading innovator. The bank, chaired by Isidro Fainé and directed by Juan María Nin, was recently recognised as the world's most innovative bank at the Global Banking Innovation Awards, out of 200 banks from 40 countries.

"la Caixa" leads the Spanish mobile banking sector both in terms of individual customers and business users. With 2.2 million customers using mobile services, the bank's mobile applications have been downloaded more than 2 million times. "la Caixa" offers more than 50 applications, all freely available via its applications store, CaixaMóvil Store.

Furthermore, "la Caixa" is the leader in Spain's online banking market, with a market share of 30.2% according to the latest research from Nielsen, a consultancy company.
 
About Samsung Electronics

Samsung Electronics Co., Ltd is the global leader in semiconductors, telecommunications, digital media and digital convergence technology, recording 2010 turnover of 135.8 billion dollars. With some 190,500 employees at 206 offices across 68 countries, the company is structured in nine independent business units: Monitors, Mobile Communications, Telecommunications Systems, Domestic Appliances, IT Solutions, Digital Imaging, Memory, Semiconductors and LCD.  Recognised as one of the world's fastest growing brands, Samsung Electronics is the leading manufacturer of televisions, memory chips, mobile telephones and TFT-LCDs. For further information, visit www.samsung.com

In Spain the company recorded 2010 turnover of 1,364 million euros. It is currently structured into four Business units, all benchmarks in their sectors: Information Technology, Telecommunications, Consumer Electronics and Domestic Appliances.